REPUTATION DEVELOPMENT FOR PROFESSIONALS
We work with personal brands.
Not people trying to become one.
We help your reputation travel and reach the room before you do.
₹9,999 ₹2,999 all inclusive, incl. GST
For Lawyers | CAs | Doctors | CXOs | Founders | Governance Professionals | Professional Services Leaders
Khushboo Luthra
Founder, METPRO Advisors
The people with the strongest reputations were rarely the loudest people in the room. But their names travelled from room to room.
WHY METPRO
METPRO grew from one observation: the people with the strongest reputations were rarely the loudest people in the room. But their names travelled from room to room.
They had spent years building expertise, credibility and relationships. Their reputation travelled through their work, judgment and the people who trusted them.
Our role is to make that journey more intentional, consistent and visible to the people who matter.
HOW REPUTATION TRAVELS
The METPRO 5A Reputation Development Model
ARTICULATION → AUDIENCE → AMPLIFICATION → AUTHORITY → ACTION
01
Articulation
What do you want to be known for?
02
Audience
Who needs to know you?
03
Amplification
Where should your thinking travel?
04
Authority
What should people associate your name with?
05
Action
What conversations, relationships and opportunities should your reputation enable?
Our 5A model brings structure and intention to professional reputation development, connecting your expertise with the audiences and opportunities that matter.
WE DON’T CHASE VIRAL POSTS.
We build professional recall.
You don’t need 300,000 followers. You need the 300 people who matter to your professional growth to know what you stand for.
- A General Counsel who forwards your article to the CEO.
- A former client who remembers your name when a mandate arises.
- A conference organiser who associates you with a subject.
- A prospective client who knows your expertise before your first meeting.
Mass reach sells products. Precision reach builds practices.
WE DON’T BUY ATTENTION.
We build the authority that attracts it.
We are not a PR agency. We don’t buy media coverage, chase paid features or manufacture publicity.
We work towards something more enduring: making your expertise relevant enough for journalists to seek your opinion, conference organisers to invite you and prospective clients to discover you independently.
Our approach combines professional insight, research and AI-enabled tools to strengthen your digital discoverability and help your content reach relevant audiences.
The objective is to make your LinkedIn presence an organic, always-on source of professional enquiries and opportunities, not merely a publishing platform.
YOUR EXPERTISE. OUR SYSTEM.
You shouldn’t have to become a content creator to communicate it.
You have already invested years in building expertise and professional credibility. METPRO combines strategy, research, technology and professional communication expertise to turn your knowledge into credible content and take it to relevant audiences.
You focus on your work. We help your reputation travel.
START HERE
The Reputation Diagnostic
Sometimes, the right questions are more valuable than immediate answers.
Our diagnostic and systemic questionnaire draws out what you are known for today, what you want to be known for tomorrow and whether the two are aligned. It is followed by a one-on-one conversation with the founder.
“Seasoned professional.”
Your bio and LinkedIn profile, built on the seasons you have seen in your practice and industry.
Every diagnostic includes a professionally written bio and LinkedIn profile, drawn from your answers. Not a generic template.
REPUTATION DIAGNOSTIC & FOUNDER CONSULTATION
₹9,999 ₹2,999
All inclusive. Inclusive of GST.
- Diagnostic and systemic reputation questionnaire
- One-on-one consultation with the founder
- Professionally written professional bio
- Professionally written LinkedIn profile
Secure online payment. Choose your consultation slot right after.
WORK WITH METPRO
Four ways to engage
01
Reputation Diagnostic & Founder Consultation
Sometimes, the right questions are more valuable than immediate answers.
A guided introspection exercise on your professional identity, reputation and future ambitions: a structured set of thought-provoking questions, a one-on-one conversation with the founder, and a professionally written bio and LinkedIn profile.
02
90-Day Reputation Development Plan
Your strategy. Your team. Our expertise.
A one-time strategic engagement for professionals and firms with an existing business development or marketing team. We develop your reputation North Star, map your competitive positioning and identify the audiences and subjects that matter.
Includes a positioning assessment, peer and competitor communication analysis, priority content themes and a researched three-month communication calendar. Your team receives a practical roadmap it can execute independently.
03
METPRO Reputation OS™
One year to build. Thereafter, maintain and compound.
Reputation development requires consistency, so Reputation OS engagements run for a minimum of 12 months. We develop your professional positioning, build a recognisable body of thought, strengthen digital discoverability and establish consistent communication across agreed channels.
AI-assisted systems support research, content development, continuity and performance analysis. Professional judgment decides what is communicated and to whom. After the first year, clients can move to a Reputation Maintenance AMC.
From ₹50,000 + GST per month
Minimum 12 months. About two hours of your time a month.
04
Reputation Video
Let your expertise speak for itself.
A curated video presence built around your knowledge, personality and professional positioning: expert conversations, thematic series, interviews and podcasts for YouTube, LinkedIn and Instagram. We cover concept development, research, recording preparation, production and editing.
Khushboo Luthra
Founder, METPRO Advisors
Reputation & Practice Development Strategist
- MBA (Marketing)
- LL.B.
- IIM Lucknow CMO Programme
- Certified Corporate Director (IOD)
For over 17 years, I have worked at the intersection of professional services, business development, strategic communication and industry relationships.
Having worked with some of India’s leading law firms, industry chambers and senior business leaders, I have seen how professional reputations are built: not through publicity alone, but through expertise, judgment, relationships and the ability to remain relevant to the right audience.
My work has involved helping professionals articulate their expertise, develop practices, strengthen institutional positioning and build meaningful relationships across industries.
METPRO grew from these experiences and a simple belief: you already have a reputation. The question is whether the market knows what to associate with your name.
Through METPRO, I bring together my experience in practice development, professional networks and strategic communication with research and technology to help established professionals make their reputations travel further.
The Team
Apoorv Jain
Social Media Manager
Rekha Nair Dhyani
Head – Reputation Operations & Growth
SAY NO TO PERSONAL BRANDING.
BUILD A REPUTATION.
Your reputation already exists. Let’s make it travel further, reach the right people and enter the rooms before you do.
METPRO Advisors
Reputation Development for Professionals.
REPUTATION | RELATIONSHIPS | PRACTICE DEVELOPMENT
© 2026 METPRO Advisors. All prices in Indian Rupees.
- Your details
- Payment
- Choose a slot
Reputation Diagnostic & Founder Consultation
Your details
Reputation Diagnostic & Founder Consultation
- Diagnostic and systemic questionnaire
- Included
- One-on-one founder consultation
- Included
- Professionally written bio
- Included
- Professionally written LinkedIn profile
- Included
- Value
₹9,999- You pay (all inclusive, incl. GST)
- ₹2,999
Payments processed by Razorpay. UPI, cards and net banking accepted.
PAYMENT RECEIVED
Thank you. Now choose your consultation slot.
Payment reference:
Your diagnostic questionnaire will reach your email before the consultation. Completing it ahead of time lets the conversation go deeper.
Thank you. Your enquiry has been sent.
METPRO Advisors will be in touch at the email you shared.